Experience & Insights
Practical thinking on B2B growth, LinkedIn, fractional leadership and building a business, plus the stories behind The Driven Entrepreneur.

Harnessing Digital Assets for Maximum B2B Lead Generation
The media landscape has changed due to the rise of the internet in all business fields. The available media in […]
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B2B Customer Journey: Harnessing the Power of Automation for Maximizing Efficiency
Introduction B2B customer journey in today’s business landscape is integral to driving business growth. It’s no longer just about making […]
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All you need to know about Minimum Viable Product (MVP) and marketing of MVP
It is an earlier version of the product with good and essential features to collect real-time feedback from the target customer.
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What Are the Key Areas of Digital Transformation?
Over the years, we have studied, advised on, and/or participated in a plethora of digital business transformations. While doing so, […]
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What is the Average ROI for an E-commerce SEO Campaign?
If you thought SEO was a thing of the past, you could not be more wrong. SEO is very much […]
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How Does Marketing Automation Benefit a Business Overall?
At one time, the term ‘marketing automation’ may have conjured up images of transformers, but it has become increasingly popular […]
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What is ABM? Account Based Marketing vs. Inbound Marketing
Close your eyes, and imagine… Instead of going through bundles of hurdles to simply get a sales process started, what […]
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How to Build Your Social Media Marketing Strategy for 2021?
Social media marketing is the foolproof digital advertising strategy for 2021—we all know that. But knowing that isn’t enough. COVID-19 […]
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Online Advertising Strategies You Need to Know in 2021
The digital landscape changes so frequently that it’s near impossible to predict what the future of advertising holds. In the […]
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