IT/ITES · Software Products · Manufacturing

A Fractional Growth Partner for Companies Ready to Scale

Get senior marketing, sales and revenue leadership without adding a full-time CMO to your payroll. Integrated in days, not months.

Rishi Yadati, Fractional CMO
20+years of experience
150+projects delivered
$100M+revenue generated
$3M+ad campaigns managed

Trusted by 300+ clients · Host of The Driven Entrepreneur Podcast

The pattern I see

Three gaps that keep good companies stuck

Across 150+ engagements, the same three gaps show up in companies with a stable revenue base that are stuck short of the growth they want.

1

Revenue and sales systems

Growth still depends on the founder personally. Pipeline, deals and relationships all run through one person.

2

Brand and market entry

The product or engineering is strong, but the brand doesn’t look or sound like it, especially in new markets.

3

Marketing ecosystem and measurement

Channels run on gut feel, with no CRM discipline, no CAC visibility and no repeatable system behind the numbers.

What I fix

Three pillars, each with real deliverables

Revenue and Sales Systems

  • LinkedIn and ABM lead-gen engine. A repeatable, always-on pipeline that targets the right accounts, so growth no longer depends on the founder’s network. Delivered 5K+ leads reached and 40+ MQLs a month.
  • GTM and sales-marketing alignment workshops. Board-level sessions that put sales and marketing under one owner, with focused lead lists that turn MQLs into sales-qualified opportunities.
  • Sales growth strategy and coaching cadence. Rebuilding sales process, target-setting and coaching directly with the CEO or sales head. Proven twice, in two industries, with the same playbook.

Brand and Market Entry

  • Repeatable GTM planning. A structured plan before any new product or feature launch, replacing “announce and hope”.
  • Rebrand and new-geography launch. Full repositioning, with lead generation live from day one in the new market.
  • Global brand equity build. Website, brand kit and communication framework rebuilt to turn real engineering depth into market credibility.
  • PR and media campaigns. Wire network placement, global feature articles and award submissions. Delivered 100+ publications, 2 global industry features and 2 domestic awards.

Marketing Ecosystem and Measurement

  • KPI dashboards and monthly reviews. Real-time visibility into CAC and channel performance, replacing gut-feel budget decisions.
  • CRM lifecycle automation. Trigger-based actions at every deal stage, so long sales cycles get structured nurture.
  • Event and trade-show ROI system. CRM and event calendar rebuilt together, so every trade show earns its place or gets cut.
  • Webinar and always-on lead-gen motion. Expert webinars turned into a repeatable channel, reducing over-reliance on conferences.
Industries

Where I’ve done the work

Primary focus, with depth from adjacent sectors.

IT/ITES

ABM and LinkedIn lead-gen engines, GTM planning for new-market entry, sales and marketing alignment.

Software products

Rebrands, new-geography launches, board-level GTM workshops, repeatable demand-gen systems.

Manufacturing and industrial

Brand equity for engineering-led businesses, sales systems, CRM, event and PR programmes.

Retail and eCommerceHealthcareEducationLogisticsHR TechFintechAgritech
How we can work together

A predictable monthly engagement

One engagement that covers three areas, integrated in days, not months.

Sales

Strategic sales process development, training and coaching, better close rates and conversions.

Revenue

Align sales and marketing, tap into new revenue streams, business intelligence for data-driven growth.

Marketing

Better conversion and lead generation, marketing automation, strategy, messaging and sales alignment.

Why a fractional CMO: senior leadership at a fraction of the cost of a full-time hire, fast to start, flexible monthly pricing or short-term engagements, and a defined scope and process.

Book a Discovery Call
How it works

From first call to first results

1

Free consultation

We talk through your goals, your numbers and where growth is stuck.

2

Scope and proposal

A clear scope, deliverables and monthly fee.

3

Onboarding

I get access to your CRM, channels and team, and start within days.

4

Scheduled reviews

A regular rhythm of KPI reviews and next steps.

Rishi Yadati
My story

Built by someone who has run a business, not just marketed one.

In 2005 I founded Gifting Inc., a global eCommerce gifting brand, and ran it for 16 years, until 2021. In 2021 I started Think Prile to help growing B2B companies build the sales, brand and measurement systems they were missing. Over 20 years and 150+ projects, I’ve learned that growth sticks when it runs on a system, not on the founder’s network.

I hold an MBA from the University of South Carolina’s Moore School of Business.

Connect on LinkedIn
The stack I work in

Hands-on with the tools that make the systems run

Not just strategy on paper.

CRM

Zoho, HubSpot, Pipedrive, Odoo, Bitrix

ABM and lead scoring

Factors.ai, LinkedIn Sales Navigator, Apollo.io

Outreach

Meet Alfred, Apollo, SmartReach, WhatsApp automation

Workflow automation

Zapier

AI content and editing

ChatGPT, Claude, Grammarly

Selected clients

Trusted by 300+ clients

CXO-focused, ROI-driven B2B marketing engagements.

WMW India
Ratna Automotive
EVI
SolidPro
Arezoly
Gifting Inc.
RSG
Boardshire
EM Lyon Business School
Client logo
Domdog
Atomstate
Thrill City
Spartek Group
Kalgudi
Thingstel
Aetos
Client logo
Wellytics
Client logo
Client logo
TechDemocracy
Genailia
The Driven Entrepreneur

Conversations with seasoned entrepreneurs.

Real growth strategies, life influences and practical takeaways for scaling a business. Hosted by Rishi Yadati.

Latest episode: Techpreneur from Bikaner
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Let’s Accelerate Your Growth

Bring in someone who’s been in the trenches and come out ahead. Tell me where growth is stuck and I’ll tell you how I’d fix it.

Connect on LinkedInHyderabad, India
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