𝟏. 𝐌𝐞𝐬𝐬𝐚𝐠𝐞 𝐱 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐅𝐢𝐭

Your first goal is to put the right message in front of the right audience. Use your H1 and H2s to explain how your product solves a clear problem, then adapt the message for each audience.

• Create a main landing page (LP)
• Choose 3 marketing angles for 3 audiences
• Adapt 3 landing pages to your 3 marketing angles

𝟐. 𝐏𝐚𝐠𝐞 𝐒𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐞

Based on the 70+ campaigns TripleDart has conducted, we noticed better performance with the AIDA framework (compared to PAS). We also discovered a winning 4-section page structure.

• Headline with a dream outcome
• Description of the offer
• Zig Zag of benefits x features
• Details on the offer

𝟑. 𝐄𝐦𝐨𝐭𝐢𝐨𝐧𝐚𝐥 𝐓𝐫𝐢𝐠𝐠𝐞𝐫𝐬

In his book “Pre-Suasion”, Robert Cialdini highlights 3 psychological principles that drive conversion. Inject those emotional triggers in your pages to increase conversion rates.

• Scarcity with limited offers
• Social proof with logos, testimonials
• Authority with press, numbers, proof of work

𝟒. 𝐁𝐞𝐧𝐞𝐟𝐢𝐭𝐬 𝐱 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐬

zig-zag with 3-4 benefits and linked features section, emphasize your main value proposition Give tangible descriptions of how the benefits happen and the related features.

• Use clear and simple copywriting
• Illustrate with pictures and numbers
• Prove benefits with examples & testimonials

𝟓. 𝐏𝐨𝐬𝐢𝐭𝐢𝐨𝐧𝐢𝐧𝐠

With 200M+ active websites online, you need to stand out. Invest in branding and positioning to make your page memorable.

• Define a strong positioning
• Invest in a unique artistic direction
• Make your design neat with Webflow
• Create a brand atmosphere with Copywriting

𝟔. 𝐅𝐫𝐨𝐦 𝐋𝐚𝐧𝐝𝐢𝐧𝐠 𝐭𝐨 𝐂𝐓𝐀

Your landing page is part of a funnel; it needs to be easy to get in and out. Apply the “coherence principle” and give a unique next step for the user.

• Cut the distraction, get to the point
• Make the user flow from title to title
• Insert precise Calls to Action that make sense

𝟕. 𝐊𝐞𝐲 𝐌𝐞𝐭𝐫𝐢𝐜𝐬

Track the right metrics to evaluate the performance of your pages. Compare 3 main metrics with industry benchmarks.

• Speed score: aim for an “A” score with GTMetrix
• Cost per conversion to compare your pages
• Conversion rate: % of visitors who click on the CTA

𝟖. 𝐖𝐞𝐞𝐤𝐥𝐲 𝐈𝐭𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐬

A good landing page is not rigid; you need to improve it on a weekly basis. Set up a list of optimizations and execute them every week.

• A/B Test the H1 section
• Analyze heatmaps with Hotjar
• Iterate on the form and track the CTR